Texas EDDM was in itself a research project (for The Print Shoppe). When defining the scope, we knew we wanted to keep the project simple. However, we also didn't want to test something so unpolished that the concept would have no chance of flourishing.
Starting with a dive into The Print Shoppe's existing EDDM client base, I established a few key requirements for the project.
I designed a simple yet beautiful WordPress website, complete with industry-specific landing pages.
The website is mobile-responsive, and took about a week to launch, including copy development.