Howdy! I’m Rishi!
0 to 1 Growth, Demand Gen, + Marketing Ops Architect for Ambitious B2B Brands
I’m a dynamic, seasoned problem solver who loves tackling your biggest marketing challenges. The 3 challenges I’m best suited to tackle are:
- Building Your Marketing + Growth Engine From the Ground Up
- Helping You Tap Into New Markets or Launching New Products
- Unlocking & Unblocking: Allow Your Marketing Team to Perform to Their Full Potential
Let’s explore if I’m a good fit to help you level up your growth efforts. I’m currently available for full-time and fractional roles.
Wins + Outcomes
How I’ve helped employers and clients level up their marketing.
B2B SaaS
Built a ground-up data-driven and process-oriented SaaS GTM marketing strategy centered around lead and demand generation, contributing to 3x average deal size, record net new pipeline build in a month, and biggest new ACV quarter in company history
eCommerce Marketplace
Slashed CPC from $2.22 to $0.72 and raised CTR from 0.3% to 0.9%, generating a boost of ~25% in sales
Subscription eCommerce
Helped set the strategy for an eCommerce marketplace, raising the average order value by 162.22% within 30 days
B2B Fintech
Developed a large-scale testing and optimization program in preparation for a critical product launch.
Retail + eCommerce
Launched a high-end fashion brand’s retail and eCommerce businesses, propelling the average session value to $11.32 in the 1st 15 days
B2B Services & Manufacturing
Increased revenue by 84% in an industry that shrank by 9% over the same period
eCommerce Marketplace
Created and orchestrated a technical SEO strategy that drove 57.48% growth in eCommerce traffic, including a 241.33% boost in organic search traffic
eCommerce
Implemented Facebook Marketplace integration, resulting in a 34.57% lift in organic social traffic
B2B Healthtech SaaS
Supported the C-Suite in launching a SaaS to the medical clinic market
Latest Articles By Rishi
4 Parallels: Architecting a Growth Marketing Machine vs. Designing An Engine
Here’s a little-known fact about me: I never intended to become a growth marketer; I certainly had no concept of what a marketing machine or growth engine was when I…
Increase Your Brand’s Perceived Value in 15 Minutes
As a smart marketer, you already know that purchasers buy on trust. According to a study cited by Econsultancy.com, “72% of CMOs say they are facing pressure from management to secure…
Required Reading: Building a Story Brand
I was recently turned on to a company named Story Brand by a client. The founder, Donald Miller, wrote this book, and his message really hits home for me. It’s…
Quick Tip: The Hard Refresh
Modern web browsers store static assets such as images, styles (css), and javascript (js) locally to promote faster loading times. Unfortunately, this can become a real pain when the site…
The Essential WordPress Hosting Guide
Managed WordPress hosting costs can vary wildly. I have a couple of preferred providers that I steer clients to, depending on the client’s specific needs. Before I divulge my providers,…
Required Reading: The Corner Office
The Corner Office is a fantastic collection of advice by CEOs and leaders from across the gamut of industries. Adam Bryant does an impeccable job of gathering, organizing, and putting…